Knowledge

THE NEW FACEBOOK AD TOOL THAT’S HELPING TRAVEL MARKETERS

Good news travel marketers! Facebook’s new targeting tool will allow you to reach travelers who are currently in the Dreaming Stage of the5 Stages of Travel. During the Dreaming Stage, travelers are building wanderlust and gathering trip inspiration. This is often done by perusing through articles like Top Destinations on the Rise on TripAdvisor. Facebook can leverage this online behavior so marketers have the ability to persuade them to move further along to the next stage.

So, how does it work?

Prior to this new feature, Facebook could only target travelers who were in the plan, book, experience and share stages. Available across Facebook, Instagram and the service’s Audience Networks, the targeting tool allows advertisers to reach those planning for their next trip by showcasing deals and popular destinations to the people who have shown an intent to travel but have not yet picked a specific destination.